Implicit Shariah Compliance in Non-Sharia-Labeled Retail Businesses: Evidence from Budiman Swalayan Modern Retail Business

Authors

DOI:

https://doi.org/10.30983/es.v10i1.9696

Keywords:

Sharia Principles, Budiman Swalayan, Sharia Business Ethics

Abstract

This study uses a qualitative exploratory approach to explore and understand concepts and theories through empirical realities, phenomena, and events observed in the field. Prior studies have predominantly focused on formally designated Sharia-compliant institutions, such as Islamic banks and Islamic insurance companies. However, structured evaluation models and comprehensive quantitative or qualitative instruments for assessing the level of Sharia compliance in the retail sector remain limited. Consequently, further research is needed on how Sharia principles are implemented within non-Sharia-labeled organizations, particularly in modern retail. This study is grounded in the belief that non-Sharia-labeled retail businesses can implicitly implement Sharia principles through everyday operational practices rather than formal religious identity. The findings indicate that Budiman Swalayan in Padang City has substantively implemented Sharia principles in its operational practices. These include: (1) the principle of justice, (2) the principle of al-ihsan, (3) the principle of responsibility, (4) the principle of al-kifayah, (5) the principle of balance, and (6) the principles of honesty and truthfulness. This study proposes the concept of implicitly implementing Islamic principles in non-Sharia-labeled businesses by identifying the actual application of six Islamic principles in retail operations and demonstrating that such implementation can be carried out without significant constraints.

References

Ali, M. H., Iranmanesh, M., Tan, K. H., Zailani, S., & Omar, N. A. (2022). Impact of supply chain integration on halal food supply chain integrity and food quality performance. Journal of Islamic Marketing, 13(7), 1515–1534. https://doi.org/10.1108/JIMA-08-2020-0250

Alserhan, B. A. (2015). The principles of Islamic marketing (2nd ed.). Gower.

Anggara, A. K. D., Ratnasari, R. T., & Osman, I. (2023). How store attribute affects customer experience, brand love and brand loyalty. Journal of Islamic Marketing, 14(11), 2980–3006. https://doi.org/10.1108/JIMA-01-2022-0002

Ardiantono, D. S., Ardyansyah, G. D., Sugihartanto, M. F., Al Mustofa, M. U., & Lisdiantini, N. (2024). Mapping the barrier and strategic solutions of halal supply chain implementation in small and medium enterprises. Journal of Islamic Marketing, 15(7), 1673–1705. https://doi.org/10.1108/JIMA-08-2022-0229

Bachtiar, W. F., Masruroh, N. A., Asih, A. M. S., & Sari, D. P. (2025). Halal food sustainable traceability: A multi-group consumer-centric acceptance and preference analysis. Journal of Islamic Marketing, 16(12), 3682–3710. https://doi.org/10.1108/JIMA-12-2024-0610

Bakhshizadeh Borj, K., Bashirpour, M., Javanshir, N., & Jahedi, P. (2025). The hidden dimensions of halal brand: Examining the role of frugality in consumer purchase decisions. Journal of Islamic Marketing, 16(10), 2968–2985. https://doi.org/10.1108/JIMA-11-2024-0529

Beekun, R. I. (2006). Islamic business ethics. International Institute of Islamic Thought.

Bhukuth, A. (2026). The market for halal certification: Balancing credibility and complexity. Journal of Islamic Accounting and Business Research. Advance online publication. https://doi.org/10.1108/JIABR-04-2025-0197

Chaniago, H., & Efawati, Y. (2022). The implementation of integrated marketing communication on retail business: Moslem consumers' perceptions. International Journal of Business and Globalisation, 30(2), 187–206. https://doi.org/10.1504/IJBG.2022.122664

Creswell, J. W., & Poth, C. N. (2024). Qualitative inquiry and research design: Choosing among five approaches (5th ed.). SAGE Publications.

Fianto, B. A., Fauzi, F. P., Suprayogi, N., Filianti, D., Gan, C., & Anisha, A. I. I. N. (2026). Factors influencing behavior intention to obtain halal certificate: Study on MSMEs in Indonesia and Malaysia. Journal of Islamic Marketing, 17(1), 160–190. https://doi.org/10.1108/JIMA-09-2024-0446

Fitriani, F., Ratnasari, R. T., Wahab, A., Alimusa, L. O., & Ariska, A. (2026). Exploring the mediating effects of halal awareness and local wisdom on sustainable consumer behaviour in Indonesia. Journal of Islamic Accounting and Business Research. Advance online publication. https://doi.org/10.1108/JIABR-03-2025-0189

Hanifasari, D., Masudin, I., Zulfikarijah, F., Rumijati, A., & Restuputri, D. P. (2024). Millennial generation awareness of halal supply chain knowledge toward purchase intention for halal meat products: Empirical evidence in Indonesia. Journal of Islamic Marketing, 15(7), 1847–1885. https://doi.org/10.1108/JIMA-01-2023-0012

Harsanto, B., Pradana, M., Yunani, A., Firmansyah, E. A., Apriliadi, A., Farras, J. I., & Nabila, F. S. (2025). Halal value chain: A structured literature review and meta-analysis. Journal of Islamic Marketing, 16(4), 1095–1117. https://doi.org/10.1108/JIMA-12-2023-0387

Islam, M. M., Ab Talib, M. S., & Muhamad, N. (2025). Halal certification of marketing mix focusing on cosmetics. Journal of Islamic Marketing, 16(5), 1371–1409. https://doi.org/10.1108/JIMA-02-2024-0094

Izudin, A., Isnanto, M., Yuwono, D. B., & Sujibto, B. J. (2024). The coexistence of halal food products in non-Muslim communities: Visiting Kupang cases, Indonesia. Journal of Islamic Marketing, 15(6), 1560–1582. https://doi.org/10.1108/JIMA-10-2023-0307

Jaiyeoba, H. B., Abdullah, M. A., & Khalid, A. A. (2025). The influence of integrated sustainability practices on the sustainability of halal businesses. Journal of Islamic Marketing, 16(11), 3320–3345. https://doi.org/10.1108/JIMA-06-2023-0172

Karyani, E., Geraldina, I., Haque, M. G., & Zahir, A. (2024). Intention to adopt a blockchain-based halal certification: Indonesia consumers and regulatory perspective. Journal of Islamic Marketing, 15(7), 1766–1782. https://doi.org/10.1108/JIMA-03-2023-0069

Levy, M., & Grewal, D. (2026). Retailing management (11th ed.). McGraw Hill.

Ling, P.-S., Yusof, F. I., Wahab, A. A., & Bohari, S. A. (2025). Use intention on the halal verification applications: The moderating role of religiosity in an S-O-R framework. Journal of Islamic Marketing, 16(11), 3222–3239. https://doi.org/10.1108/JIMA-10-2024-0483

Loussaief, A., Lin, J. Y.-C., Dang, H. P., Bouslama, N., & Cheng, J. M.-S. (2024). Eating halal: A serial mediation model for the effect of religiosity on the intention to purchase halal-certified food. Asia Pacific Journal of Marketing and Logistics, 36(1), 167–184. https://doi.org/10.1108/APJML-10-2022-0868

Mardani. (2014). Hukum bisnis syariah. Kencana Prenada Media Group.

Miles, M. B., Huberman, A. M., & Saldaña, J. (2019). Qualitative data analysis: A methods sourcebook (4th ed.). SAGE Publications.

Monoarfa, H., Juliana, J., Setiawan, R., & Abu Karim, R. (2023). The influences of Islamic retail mix approach on purchase decisions. Journal of Islamic Marketing, 14(1), 236–249. https://doi.org/10.1108/JIMA-07-2020-0224

Ngah, A. H., Tuan Mansor, T. M., Gabarre, C., Rahi, S., Khan, S., & Ahmad, R. (2023). I love my cosmetics: Educated young Muslim's behaviour of non-halal certified cosmetics. Journal of Islamic Marketing, 14(11), 2798–2820. https://doi.org/10.1108/JIMA-06-2021-0196

Osman, I., Hassan, F., Mokhtar, I., Setapa, F., Ratnasari, R. T., Kasmon, B., & Kassim, E. S. (2025). The role of corporate social responsibility in explicating customer loyalty of halal marts in Malaysia. Journal of Islamic Marketing, 16(11), 3257–3292. https://doi.org/10.1108/JIMA-03-2023-0104

Rahimi Mavi, S., Einwiller, S. A., & Wahl, I. (2026). Communicating about halal products to non-Muslim consumers—The role of fit and scepticism. Journal of Marketing Communications, 32(2), 105–119. https://doi.org/10.1080/13527266.2024.2335563

Rajendran, S. D., Kamarulzaman, N. H., & Abd Rahman, A. (2024). The mediating role of halal supply chain integrity in enhancing performance for halal herbal-based food SMEs. Journal of Islamic Marketing, 15(12), 3621–3648. https://doi.org/10.1108/JIMA-03-2022-0090

Rosyidi, L. N., & Anwar, M. M. (2026). How halal ethical atmospherics and spiritual congruence influence consumer engagement in halal restaurants. Journal of Islamic Accounting and Business Research. Advance online publication. https://doi.org/10.1108/JIABR-08-2025-0537

Susiang, M. I. N., Siswanti, I., Permana, D., & Wibowo, M. W. (2026). Effects of competitive intelligence and halal integrity on Halalan Tayyiban implementation strategy in Indonesian MSMEs: The mediating role of halal orientation strategy. Journal of Islamic Marketing, 17(2), 753–771. https://doi.org/10.1108/JIMA-10-2023-0344

Syah, A., Riana, Z., Safrida, Nasution, L. Z., & Silalahi, S. A. F. (2026). Embodying Islamic values: The role of human resource practices and work ethics in shaping organizational image. Journal of Islamic Accounting and Business Research. Advance online publication. https://doi.org/10.1108/JIABR-06-2025-0346

Usman, H., Projo, N. W. K., Chairy, C., & Haque, M. G. (2024). The role of trust and perceived risk on Muslim behavior in buying halal-certified food. Journal of Islamic Marketing, 15(7), 1902–1921. https://doi.org/10.1108/JIMA-09-2021-0303

Virgiawan, R., Anisa, R. A., & Pusparini, M. D. (2024). Consumer buying behavior towards point-of-sale material of halal cosmetic products. Cogent Business & Management, 11(1), Article 2322020. https://doi.org/10.1080/23311975.2024.2322020

Yaqub, R. M. S., Javed, H. M. U., & Ali, S. (2025). Enhancing shopping mall relevance with Islamic principles: Shoppers' satisfaction and revisit intentions via social media celebrities. Journal of Islamic Marketing, 16(11), 3346–3365. https://doi.org/10.1108/JIMA-07-2024-0318

Yin, R. K. (2018). Case study research and applications: Design and methods (6th ed.). SAGE Publications.

Zafar, M. B., & Abu-Hussin, M. F. (2025). Halal purchasing decisions and consumer behavior: A multi-method review. Journal of Islamic Marketing, 16(9), 2703–2732. https://doi.org/10.1108/JIMA-08-2024-0365

Zeqiri, J., Gleason, K., Visoka Hasani, V., & Belkhouja, O. (2026). Religious affiliation, halal labeling and food purchase intention: Evidence from a desecularizing society. Journal of Islamic Marketing. Advance online publication. https://doi.org/10.1108/JIMA-01-2025-0043

Downloads

Published

2026-10-28

How to Cite

Khadijah Ath Thahirah, Syahrani, N., & Aam Slamet Rusydiana. (2026). Implicit Shariah Compliance in Non-Sharia-Labeled Retail Businesses: Evidence from Budiman Swalayan Modern Retail Business. EKONOMIKA SYARIAH : Journal of Economic Studies, 10(1), 90–108. https://doi.org/10.30983/es.v10i1.9696

Issue

Section

Articles

Citation Check