Focus and Scope

Focus and Scope
Journal of Business Innovation and Digital Marketing is a double-blind peer-reviewed journal published by the Faculty of Economics and Islamic Business, Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi, Indonesia.

Focus
Journal of Business Innovation and Digital Marketing focuses on field research and literature reviews in the areas of business development and digital marketing. The journal seeks to highlight innovative approaches, strategic insights, and emerging trends that shape the dynamic world of business in the digital age, with an emphasis on practical relevance and scholarly contribution.

Scope
The journal welcomes original research articles, conceptual papers, and critical reviews in various fields related to business innovation and marketing. Topics include, but are not limited to:

• Business Strategy and Innovation
• Digital Marketing Trends and Techniques
• E-Commerce and Online Consumer Behavior
• Start-Up Development and Entrepreneurship
• Marketing Analytics and Data-Driven Strategies
• Social Media Marketing and Branding
• Customer Relationship Management in the Digital Era
• Halal Business and Marketing Practices
• Financial Technology (FinTech) and Business Models
• Sustainable and Ethical Marketing