Vol. 1 No. 2 (2025): December 2025

Articles

• Utilizing Sales Data to Optimize Digital Marketing Strategies for Beauty Products in Padangsidimpuan City

  Rosi Ramayanti, Ihdi Syahputra Ritonga

  102-114

  • PDF

• Digital Marketing Ethics 5.0: An Analysis of Islamic Economics

  Hardiansyah Padli

  115-126

  • PDF

• Factors affecting intention to continue playing an online game: the role of competition, challenge, competence, relationship, and usefulness of the game

  Tri Tata Wilia

  127-140

  • PDF

• Relationship Management, Location, and Distribution Optimization as Determinants of Manikka MSMEs’ Sustainability in East Kalimantan

  rahma a.o maulandini

  141-148

  • PDF

• Strategi Manajerial Supply Chain Management Melalui Edukasi Untuk Optimalisasi Stok Pada Vending Machine Education and Implementation of Supply Chain Management for Stock Optimization in Vending Machines

  Lambok Rommy

  149-160

  • PDF

• Analisis Peningkatan Literasi Digital dan Kemampuan Produksi Konten Berbasis Kecerdasan Buatan pada Siswa SMK melalui Pelatihan Terstruktur

  Memet Sanjaya

  161-168

  • PDF

• Assessing Culinary MSME Feasibility Using an Integrated 5C–7P Marketing and Financial Evaluation Framework: Evidence from Kedai Huo, Samarinda

  Putri Zasmien Az-Zahra

  169-180

  • PDF

• Marketing Strategy and Customer Value of Astuti Wedding Gallery Using SWOT, QSPM, and VPC

  Mutmainna

  181-192

  • PDF