EKONOMIKA SYARIAH : Journal of Economic Studies
type: channel
description: <img src="[binary]" /> Field Details Journal Title : EKONOMIKA SYARIAH: Journal of Economic Studies Initials : Ekonomika Syariah Abbreviation : Ekon. Syariah: J. Econ. Stud. Accredited Rank : SINTA 3 Frequency : 2 Issues per year (June and December) DOI Prefix : 10.30983/es by Crossref ISSN : 2614-7890 (online) Editor-in-Chief : Prof. Dr. Hesi Eka Puteri, S.E., M.Si Pubisher : UIN Sjech M. Djamil Djambek Bukittinggi Citation Analysis : Google Scholar and Dimensions EKONOMIKA SYARIAH: Journal of Economic Studies is an open-access, peer-reviewed scientific journal published by the State Islamic University of Sjech M. Djamil Djambek Bukittinggi. The journal serves as a scholarly platform for researchers, lecturers, and practitioners to publish scientific articles in the field of Islamic economics, finance, and business studies, focusing on the integration of Islamic values within economic systems. All submitted manuscripts are reviewed under a double blind-review process to ensure the objectivity, originality, and scientific quality of every published article. The journal is dedicated to promoting the advancement of Islamic economic thought and practice by providing a space for empirical research, conceptual analysis, and applied studies that contribute to the development of the Islamic economic ecosystem. It encourages interdisciplinary collaboration among academics, policymakers, and professionals in addressing contemporary economic challenges from a Sharia perspective. Through high academic standards and ethical publishing practices, EKONOMIKA SYARIAH seeks to become a credible reference for both national and international audiences in the field of Islamic economics. The scope of EKONOMIKA SYARIAH includes, but is not limited to, topics such as Islamic banking and finance, capital market and investment management, Islamic microfinance institutions, zakat, waqf, and philanthropy management, halal industry, Islamic entrepreneurship, digital finance, and Islamic econom…
publisher: Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi
language: en-US
publication name: EKONOMIKA SYARIAH : Journal of Economic Studies
issn: 2614-7890
copyright: Authors who publish with this journal agree to the following terms: Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
items: Islamic Marketing within the Digital Economy: Ethical and Sustainable Practices in Indonesia’s Cellular Services Sector

Islamic Marketing within the Digital Economy: Ethical and Sustainable Practices in Indonesia’s Cellular Services Sector
type: item
description: Islamic marketing represents an ethical–spiritual paradigm that situates marketing activities within a framework of moral accountability grounded in the principles of tawhid, al-‘adl (justice), sidq (honesty), amanah (trustworthiness), and ihsan (benevolence). Unlike conventional marketing approaches that prioritize profit maximization, Islamic marketing emphasizes a balanced integration of economic objectives, spiritual values, and social welfare. This study aims to analyze the application of Islamic marketing principles within Indonesia’s rapidly expanding cellular industry, characterized by increasing internet penetration and digital transformation. Implementing content analysis with systematic literature review methodology, this study synthesizes scholarly works on Islamic marketing, fiqh muamalah, digital marketing, and telecommunications. The findings indicate that Islamic marketing principles can enhance consumer trust, promote pricing transparency, ensure halal and secure digital services, and strengthen corporate responsibility in consumer data protection. Nevertheless, a persistent gap remains between Sharia based normative ideals and operational practices, as evidenced by unequal service accessibility, opaque pricing structures, and the limited internalization of ethical values in marketing strategies. This study concludes that the consistent integration of Islamic marketing values not only reinforces ethical compliance but also functions as a strategic resource for achieving sustainable competitive advantage, contributing to the development of a just, inclusive, and morally accountable digital marketplace. Islamic marketing merepresentasikan suatu paradigma etika–spiritual yang menempatkan aktivitas pemasaran dalam kerangka tanggung jawab moral dan sosial yang berlandaskan prinsip tawhid, al-‘adl (keadilan), sidq (kejujuran), amanah (kepercayaan), dan ihsan (kebajikan). Berbeda dengan pendekatan pemasaran konvensional yang berorientasi pada maksimalisasi…
creator: Muhammad Umar MayaPutra
creator: Yusrizal
rights: Copyright (c) 2025 Muhammad Umar MayaPutra, Yusrizal https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-31
publication date: 2025-12-31
volume: 9
number: 2
starting page: 125
ending page: 146
doi: 10.30983/ekonomikasyariah.v9i2.10101